Founded in 2014 in Los Angeles, CEED’s founders, Jamie Paige, Devon Reilly and Lucy Hadl, were inspired to start CEED through witnessing firsthand the struggles of many women in Africa – to feed, clothe and educate themselves and their children. We’re taking a step to change this reality, by starting a company that helps women in Ghana, West Africa in a lasting, tangible way. Our company name – CEED – is an acronym for four powerful verbs, verbs we look to everyday for motivation and perspective – Change, Empower, Employ and Dignify.
CEED currently employs local village women in Ghana to make popular and unique, African waist bands, or CEED Beads. We’re proud of our women artisans and thrilled that, by training and employing them, we’re affording them a better life for themselves and their children. 40% of the population of Ghana lives on the equivalent of one U.S. dollar a day; our artisans are now making a dignified living wage, most for the first time in their lives.
CEED works in partnership with Operation Dignity International, a nonprofit organization based in Ghana. Operation Dignity is committed to a respectful collaboration and shared vision with the villagers of Ghana, fostering both individual and community development. Since the organization was established in 2007, it has successfully built working fish farms in rural villages, set up micro-loan funding for small businesses, offered ambassador training and set up medical clinics in villages that previously had little to no access to health care.
All of CEED’s products and the processes used to create them are conscientiously eco-sensitive and local, whenever possible.