CEED is an acronym for four powerful verbs – Change, Empower, Employ and Dignify. Our company’s mission is to empower women in Ghana, West Africa by training them as artisans and providing consistent employment as such, allowing them to support themselves and their children with dignity. Our artisans are currently crafting multi-purpose bags and traditional African belly bands, our CEED Beads, for sale on this web site and in select retail outlets. We have future plans to open a vocational school in Ghana that will train women artisans in various crafts.
What differentiates CEED from other charitable businesses with similar missions? For one thing, we’re focused on a long-term solution to the problem of persistent poverty these women face. We consistentlyemploy our artisans, affording them an income they can rely on. Money creates opportunity – the opportunity to buy their children the uniforms required to attend school, maybe even the opportunity to go back to school themselves. In addition, the work experience the women gain is meaningful in a society in which women are offered few options for dignified employment. We’re taking steps to stop the cycle of poverty and counteract the cycle of gender inequality currently inherent in the larger African community.
CEED’s founding vision is to profoundly change the lives of the women we employ so that they can better care for themselves and their children. The money we make from every sale of an original CEED product goes directly toward making this vision a reality.